“ Encourage the automation of automatic product information management processes ”, this is our mission. For over 19 years IdroLAB has been the partner for hundreds of Manufacturers, Wholesalers, Distributors and Resellers in the HVAC & Sanitary, Electrical, Hardware and Construction sectors, in the processes of management, use and sharing of product information (data, information and digital assets) with services and applications for specific market needs. The inexorable digital revolution, which has enriched our mission, is changing any paradigm consolidated until yesterday. The automation of management processes, the formulation of the request, the engagement and the feedback are just some of the activities that can only be carried out by having detailed product information available. In the digital revolution, information is the product!